Capay Valley of Yolo County, California, is known for its picturesque landscape of rolling hills, diversified farms and ranches, natural creeks and heritage oak trees. An active movement by local farmers, ranchers and community organizers over the past thirty years has sought to maintain the rural landscape and encourage ecologically based agriculture. The main challenge for Capay Valley to thrive as a diversified agricultural landscape is to secure a diversity of year-round markets for its products. Nonprofit organizations in the region are working together with farmers and ranchers to develop innovative marketing strategies that respond to the changing demands of consumers. Innovations include offering diverse Community-Supported Agriculture (CSA) produce boxes year-round, marketing directly via Internet and Farmers Markets, cooperative marketing under the Capay Valley Grown brand, and educating urban consumers about the health, environmental, and taste benefits of fresh, locally produced foods. Capay Valley farmers and ranchers seek information about the potential for supplying fresh, locally produced food to institutional food services in schools, hospitals and companies in Yolo and surrounding counties, including the nine counties of the San Francisco Bay Area. They also aim to better understand the linkages between good health and a diet rich in diverse, locally grown produce grown without the use of agrochemicals.